Here Is How Digital Interaction With Consumers Will Help Your Business
We’re living in an increasingly digital world – we have access to information, entertainment, products and services at the click of a button. Consumers today interact differently with brands: they spend time online, do their research, and, when they are ready to commit or make a purchase, they want to do so quickly and seamlessly, without leaving the confines of their devices or browsers. To survive in the new millennium, brands have to evolve and take their business digital.
Digital transformation refers to the integration of digital technology into all areas of business, that substantially changes how a company operates and serves its customers.
Take the example of Amazon. From a startup selling books in the 90s, they now sell millions of products to consumers across the globe – and have them come back for more. How do they do it? By continually engaging with customers on their digital platform. From alerts about sales and deals to recommendations and ease of payment, Amazon makes aces digital interaction with consumers on all fronts.
Customers want more, and it’s up to you as a business to improve the overall customer experience so that you can retain them. Here are a few reasons why digital interaction is important and how your business can benefit from it.
Share And Store Information Easily
When you give your business an online presence, you are putting yourself where your customers are – making it easier for them to find you. Share information about where you are, what you do, what you have in stock and any deals and offers you may have. If you are an e-commerce business, you have the added benefit of storing shopping data, therefore knowing your customers’ preferences, purchases and more.
Personalization + Tailored Content
So what do you do with all that data that you’ve garnered about your customer? You give them targeted, specific content that is tailored to their needs. Look at past purchase history. Suggest subscription packs for the products they order most. There is a lot more you can do than send birthday greetings and sales updates!
Communicate Instantly How can the digital customer experience be improved?
By starting with the basics: communication. Technology has done away with unnecessary steps in the buying process and local businesses, retailers and SMEs can tap into that. Chatting apps help small businesses communicate directly with customers and there’s an abundance of them going around. In fact, statistics show that one-on-one chatting apps are some of the few that are not abandoned after download – so you need to get on board and start chatting! Digital interaction allows you to do this with chat and call tools. If a consumer needs something, they just need to press a button or dial in to get in touch instantly. As a business owner, you too, have the benefit of being able to talk to your customer directly and give them updates and news on the fly.
Try Paytrac – Best Payment tracking App
If you’re looking to take your business digital, then Paytrac is the app for you. Paytrac is a payment tracking and order management app that keeps tabs on all your incoming and outgoing payments and helps you connect with customers digitally.
The app also helps you communicate with customers en masse with ease, thanks to a broadcast tool. You can send messages related to shop timings, sales, discounts, deals and more. You can choose from an existing template or create your own message format and save it for later. Once your message is ready, you can disseminate the information on multiple channels, including WhatsApp, SMS, Telegram and Facebook.
On the tracking side, it tracks payments from multiple modes (QR, UPI, wallet, PoS, cash and bank transfers) and gives you a snapshot of your daily, weekly and monthly numbers in an easy to read dashboard. This makes it easier for you to offer your customers multiple payment modes, without the hassle of calculating each mode separately.
Paytrac also has a unique feature where you can connect with customers on WhatsApp or dial their numbers by clicking the chat/call button – a nifty tool that speeds up communication!
Paytrac also keeps your orders organized. It automatically captures lists and orders from messaging apps like WhatsApp. Then all you have to do is upload this into the orders section, edit and process the order and send your customer a manual receipt.
And that’s not all: Paytrac also has an audio notifications button which alerts you every time an amount is credited to your business account, so that you never miss an update, even in the middle of a busy workday.
In short, Paytrac streamlines your day and keeps you connected to your customer! If you are looking to simplify and become a digitally-savvy dukandar, download Paytrac today. It’s safe, secure (merchant information is never shared outside) and free to use for life. Try it and see how it can help you grow your business!